I’ll cut to the chase. I think Facebook advertising is over priced. I also think their reporting of ad. statistics is, to put it mildly, highly flawed.
We actually did our own Birthday Targeting ad. in response to an earlier post on this forum who claimed a 2700% ROI. What a great idea, we thought. We sell animal themed jewelry, a perfect match for upcoming birthday customers. We tried offering a free gift with no purchase, no obligation, no registration required we literally were offering free jewellery with no catches to anyone with an upcoming birthday as targeted by the Facebook audience we had selected. On another ad. we also tried offering big discounts with no minimum purchase as an incentive for customers registering with our store.All that we have experienced so far is a lot of traffic. Mind you, the traffic we have in no way adds up to what Facebook considers to be its “Website Conversions.” According to Facebook we’ve had 900 or so “Website Conversions” from a total of over 27,000 that had the ad. displayed to them over the last 2 days. But my Shopify only reports about 200 visitors over those 2 days and a few of those would have been me making edits to and testing the website and of course quite a few of those would have been previous visitors. Only TWO customers took us up on our offer of free jewellery even though no purchase was needed, no registration was required and of course free shipping was included, just as it always is on our site. I repeat, just TWO people out of an alledged 900 interactions accepted our free jewelry gift. We did also get one new customer registration but that customer has yet to make a purchase. We never bombard our registered customers with unwanted email, we figure that most people who take the time to register will know when they’re ready to purchase. The only email we sent out to that customer was one notifying them of their 25% Off Discount Code.
It just added further reinforcement to my own experience that Facebook advertising is badly, BADLY overpriced. It must be if Mr. Zuckerberg is worth 40 Billion Dollars, an obscene amount of wealth given the shallow nature of his product. Furthermore, I don’t know how to do facebook ad automation perfectly because I think Facebook advertising accurately targets the people you want it to and as I implied earlier in this post I’m fairly sure their reporting of statistics is false and is there just to make you warm and cuddly inside. To have over 900 people, according to Facebook, alledgedly interact with the ad. and click through and get a total of ONE non-buying new registered customer and just TWO free gift acceptors tells me I’m being ripped off.
The only winner in this little game was Facebook. Mr. Zuckerberg got enough cash from me for a few more grey tee shirts plus of course he gets to post randomly on my newsfeed telling the world what a great guy he is. I wouldn’t mind but I got nothing in return.
I’d be interested in others experiences of Facebook advertising. I’m also open to any suggestions for social media advertising that actually works without breaking the bank?