What is the Ideal Page CTR and Ideal Impression CTR for adsense?


(Subhrangshu Adhikary) #1

Which one should we monitor for click fraud? Page CTR or Impression CTR?
And what is the risky CTR for both types?


(Shouter) #2

There is nothing to be called as Ideal CTR and Ideal Impressions. These things vary a lot depending on the type of website, design of website, readability, traffic type and many other factors.
You can Read more discussion about this on the official Google forums:
https://productforums.google.com/forum/#!topic/adsense/l85NA6t-H28