“If you want to rank in Google, make sure to keep your site updated with fresh, quality content.”
– The so-called SEO experts told me that all I needed to do is “regularly publish great content” and “the rankings will follow.”
"Fresh content” makes ZERO difference in your rankings.
Google’s #1 goal is to show their users the BEST result.
So do not waste your time on this early 2000 SEO techniques.
SOURCE: SEO That Works training course by Backlinko (Brian Dean)
THINGS I DID NOT MENTION: