Around two months ago, I made some changes to my tech site: www.windowslatest.com. My site is on Microsoft and Windows (kinda evergreen blog). I post news and sometimes tutorials. As most of us have a tech blog. So I am going to tell you a trick that will surely increase your AdSense earning.
About my site traffic: I am going transparent here (almost), I had around 200k ( USA > UK > India) views almost 2 months ago. But now it is over 300k within a month as I got Google News approval and I'm expecting it to cross 500k in two months. I've international traffic. I get views in this order USA > UK > India (I hope it is the correct greater than sign). So yeah I get more views (not a big margin) from USA than India.
As AdSense is the ad network we all are using. We face low RPM issue always and actually I'm still facing it on one of my website (I'm not a expert, I believe).
Before I made changes. My RPM was $30 - $50.
Anyways, first thing I did was increasing my content quality and words even on a news which could be written in less than 50 words (just like other well reputed sites are doing). My articles had over 200+ words (actually article needs over 200 words for Google News, so I had to make changes). In almost one month, we had over 300+ high quality articles (90% news). None of these 300 articles had a changelog of app update, press release, copied statement from a CEO etc. 90% original article, no aggregation.
This ^ helped my get Google News approval.
AdSense display+text ad (320x200) below article title/image and one at the bottom of article/end of article. 3rd display+text ad (300x600) on sidebar. And a link unit in middle of article.
And I spread the magic poweder...
I managed to get a Adx ad unit (I'm using Adx unit from cybermediaservices.net, PM me if you want Adx approved (no affiliate here). I placed one Adx ad unit on above fold (header) on both mobile (320x100) and PC (728).
A week later
RPM was over 100$ (I rubbed my eyes to confirm it and also reload the AdSense page several times).
3 weeks later
RPM over 300$ (I danced)
A month later
RPM over 400$ and it is touching 500$ sometime.
Average RPM is still 400$ since over a month that is why I'm sharing the trick.
I'm getting over 1000$ on AdSense but not even 100$ on Adx. If you follow above pattern, you will surely increase your AdSense earning but it is not a one day game, no shortcuts .
Is this really a trick?
Not really, I don't this so. It is NOT a hack or a EASY game. This basically increases bidding rate on sites. I tried it on two 2 tech niche (I can't reveal the name, sorry). And it works, really!
Note: I tried this on my site: www.tvserialupdates.com. Which is entertainment niche and has over 1 million pageviews but mainly from India. My RPM was 0.30$ on this site but after I followed the trick, I managed to get 0.50$).
Note 2: Don't try it this month. It is April. Earning down for all...
And if you guys have doubt on my above report. Check my Alexa and I can also give you view access to my AdSense or use teamviewer to project it.
Note 3: I am don't have organic traffic. It is less than 30K a month. I get 70% direct views and rest are from social media and other channels like reddit etc.