The design of theme should look strictly good for user, it shouldn’t be like 1990. Please don’t mind. It’s 2017.
A reader cannot trust if design doesn’t look appealing to eye.
How to improve blog design?
- Choose a good theme
- Avoid too many colors, font variation.
- Choose a good font like Open Sans, Roboto, anyone which should look neat and clean. You can try font changer plugin.
Key points: You can get inspired by looking at homepage of similar niche blogs.
Guess, what you see first? Email Form, top content, not ad. The most highest priority thing should comes first which is important. We should not make site for AdSense. Make for reader, first.
I am not saying to copy them even little bit. I am saying understand the importance of quality representation.
A great blog design has potential to influence visitors. Even if you have new blog, with great design you can make it memorable for your visitors.