Best thing you can do is, start networking with students who are appearing in job. For this join linkedin & other job networks. Let job seekers know you exist with a great solution to their questions.
Also, you can start working on On page factors of the website.
Social media is another thing that can take you to another level. You can refer other websites like Eduncle, freejobsalert, bankersadda, bankexamsindia, gradeup etc. these are giants.
They all have their branding & Student base.
If you want to take an international perceptive then visit udemy, coursera etc.